Drew Estate Previewing New Line During May Live Show
Many cigar companies have tried to use virtual live shows to try to interact with consumers during the coronavirus COVID-19 pandemic, perhaps none more so than Drew Estate, which has hosted numerous virtual selling events—some featuring special cigars—with retailers.
Now, the company is using its virtual platform to preview an upcoming release.
On May 6, Drew Estate will announce the new cigar during one of its Freestyle Live broadcasts on its Facebook page. Unlike the weekly shows, this one will feature a new cigar, one that consumers will have a chance to purchase from their local stores before the event. During the event, the company will announce the new cigar and give away a number of prizes.