Image courtesy of DoorDash
March 8, 2021
DoorDash is partnering with Chiney Ogwumike, a WNBA all-star and television personality, to promote Made by Women, a digital in-app platform that champions women-owned businesses.
The platform launched March 8, in celebration of International Women's Day, with a national ad campaign titled "In the Zone'' that spans TV, digital, and social media, according to a press release. The 30-second spot links DoorDash and basketball through spoken-word narration while aiming to celebrate women making history.
Made by Women focuses on the hundreds of women-owned independent restaurants across more than 40 U.S. states that are searchable on DoorDash by keyword "women owned."