Donors’ Priorities, Funding Needs Might Be Diverging
December 28, 2020
More than 70 percent of fundraisers are wary of donor fatigue, on top of concerns about budget cuts, hiring freezes, layoffs and furloughs. Fundraisers are concerned about reaching deeper into the donor pyramid with less staff and redefining roles in advancement, according to the second annual
State of AI in Advancement, released in December by the AI in Advancement Advisory Council (AAAC).
The most significant reason that there’s concern about donor fatigue as a result of COVID-19 is that donors’ financial situations have changed, according to more than four out of five advancement leaders. Cited less frequently but still a majority (55%) was that a fully digital cultivation and solicitation approach is an unknown and may impact major gift relationships.