linkedin
Domino’s Pizza has unveiled a digital campaign to mark the end of 2020. The brand, through the campaign, is giving consumers a chance to celebrate their ‘
2020 ke Dost of the Year’.
Stemming from the insight that self-isolation and social distancing have brought people closer – from reconnecting with old friends to finding friendships in the most unusual of places – the brand claims that these relationships have made the year 2020 bearable. The campaign asks people to vote for their 2020 friends by awarding titles to these individuals.
Conceptualised by AutumnGrey, the campaign comprises an online award generator, an influencer video series and an AI filter, among other activities, across digital platforms.