Does brainstorming actually generate great ideas?

An expert in the science of decision-making suggests maybe not.

Related Keywords

United States ,American ,Pa Klann ,Henry Ford ,Alex Osborn ,Michael Diehl ,Wolfgang Stroebe ,Bf Goodrich ,Dupont ,Chrysler ,General Electric ,American Tobacco ,Brainstorming ,Cognition ,Bdo ,Sheena Iyengar ,Innovation ,Idea ,Learning ,Alex Faickney Osborn ,Creativity ,Creativity Techniques ,Skills ,Design ,Collaboration ,Articles ,Uartz ,