LONDON, 5 March 2021: Over nine out of 10 (93%) adults in
the USA find it cheaper or more convenient to search for holidays using an
online travel agency (OTA) instead of booking directly with an airline.
The claim has its foundation in independent market research
commissioned by eDreams ODIGEO, a leading online travel company in Europe.
The study showed that travellers planning future trips could
avoid the elements of journey planning they enjoy the least – time spent on
researching the best possible price (43%)
by booking with an OTA.
Although the survey findings were limited to just 2,000
adults in the US, it may have relevance worldwide, possibly indicating