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Researchers at universities in Ohio and Indiana are seeking to answer a pivotal question in politics: How important are dogs in getting elected?
A new study aims to determine how politicians posting about or with their dogs online can impact voters' perceptions.
Researchers at Miami University in Ohio and Purdue University in Indiana are analyzing dogs as a new political marketing tool in the age of social media.
Jennifer Hoewe, assistant professor of communication at Purdue, said she first had the idea for the study soon after the 2020 election.
"On my own social media, I was seeing politicians post about their dogs a lot," Hoewe said.