DNA-based personalised meal shake startup Nutri-Genetix (NGX) is looking to expand its footprint across the UK after gaining investment of £500,000.
The plant-based food tech brand, which claims to have developed the world’s first genetically personalised nutrition shake, secured the backing of two investors on the UK TV show Dragon's Den. In the show which aired on 6 May, Peter Jones and Touker Suleyman invested a combined £50,000 for a 15% stake in the business.
CEO and co-founder Jeremy Poland, who was previously a consultant to the health care industry, explains why he felt this innovation was needed.
“It was about five or six years ago that I did a DNA test and received my long report with all my results. I had an awful lot of information but knowing how to actually make changes to my diet and lifestyle was another question. I realised all these insights could only get me so far and what I wanted was a nutrition product suited to my specific genes.”