DMK Group focuses on prominent ice cream brands
Germany’s largest dairy cooperative, DMK Group, has announced a variety of new products.
It is growing its ice cream business through collaborations with the brands Mangaroca Batida de Cocô, Treets – The Peanut Company, and Capri-Sun. In addition, DMK is launching new products for the existing portfolio of the MILRAM, Baileys, Ahoj-Brause and Ehrmann brands.
“Despite the challenges thrown up by the coronavirus pandemic, we have continued to consistently develop and expand a profitable brand business. With brands like MILRAM and Baileys, we have proven that we can also help established brands move successfully into the ice cream category. The new cooperations show that this approach has attracted new partners and that our strategy is following the right track,” said Marcus-Dominic Hauck, COO of the business area ‘ice cream’.