Vanguard and AJ Bell Youinvest have scored best marks in a new customer survey of top DIY investment platforms, while the biggest player Hargreaves Lansdown lagged behind in sixth place.
The pair topped the survey of value for money, online tools and customer service at 11 major DIY investment platforms, following a poll of 2,000 members of influential consumer group Which?
Customer sign-ups to investing sites have soared during the pandemic, as people who have seen cash pile up during the crisis have sought better returns than the poor interest rates available in savings accounts.
Hargreaves Lansdown remains the largest DIY investment platform, and won record levels of new business over the first four months of the year, but it is increasingly being challenged by Interactive Investor and AJ Bell.