Dissecting the 'worst week' in Bollywood history, with over Rs 250 crore in losses

Shah Rukh Khan’s comeback film Pathaan broke records in 2023, earning over Rs 500 crore and contributing 60% of the first quarter business. But 2024’s first quarter has been disappointing for Bollywood, with major releases like Fighter and Maidaan failing. The industry is now reevaluating budget, star fees, and promotional strategies to make a comeback.

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