Disney works with Philips to bring characters to life within MRI machines for kids
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Royal Philips has partnered with The Walt Disney Company to test the effects of custom-made animation , including specially-made Disney stories, within Philips Ambient Experience. Philips Ambient Experience is a solution that integrates architecture, design and enabling technologies, such as dynamic lighting, video projections and sound, to allow patients and staff to personalise their environment to create a relaxing atmosphere. Philips’ clinical research project will commence across six hospitals across Europe and the results of the pilot project will be completed later this year. It is the first time Disney has collaborated as part of a clinical research project of this kind.