RESPONSIBLE TO: Vice President, Global Consumer Marketing & Engagement
Overview:
Responsible for developing robust, integrated social media strategies that drive engagement and advocacy across platforms and markets whilst staying true to the brands luxury credentials. Develop and manage a broad strategy to innovate and set industry first social media marketing within the luxury fragrance & lifestyle sector. As part of the Consumer Marketing department this role will work closely with all departments to ensure that social media plans are effectively integrated into brand marketing and paid media efforts. They will partner with key social media platforms such as Facebook, YouTube, Instagram, Snapchat and Twitter, as well as seek out and develop new and emerging platforms that can help us grow our consumer base and brand.