Birdzi platform integration bolsters retailer’s MORE Rewards program
Upper Midwest grocer Coborn’s has boosted shopper spending and loyalty with the deployment of the Birdzi digital customer engagement platform.
Linked with Coborn’s MORE Rewards program, the technology has increased the retailer’s digitally engaged customer retention by 355%, spend per month by 23.7% and trips per month by 16%, compared with shoppers not on the platform, Iselin, N.J.-based Birdzi reported.
“Throughout the development of the MORE Rewards program, Birdzi leveraged cutting-edge and forward-thinking technology to drive customer engagement in new ways that were unique to the grocery industry at the time,” Diana Barr, director of digital and loyalty marketing at Coborn’s, said in a statement. “Anything we can ask, they’re ready to jump at the task and figure it out. At the same time, they keep that forward-looking context, creating the foundation for further enhancements and innovative features down the line.”