Digital billboards approved for I-91 in West Springfield
Updated Mar 17, 2021;
WEST SPRINGFIELD — Electronic billboards will be allowed in one small corner of town, far from retailers and homes.
Town councilors this week voted to allow the large signs on a handful of industrial properties between Interstate Drive and Interstate 91, just south of the Holyoke city line. They rejected a citizens’ petition request to allow the billboards along two sections of Riverdale Street (Route 5).
“I want to be pro-business, but I also want to respect the people who live in West Springfield and not create some kind of Las Vegas here,” said Councilor Nathan Bech.