Like a diamond itself, diamond investment in South Africa is having a ‘forever’ tag pinned on its back as the world’s largest diamond company by value speaks glowingly of its $2-billion investment that is turning South Africa’s Limpopo province into one that hosts the world’s most advanced underground diamond mine, and how Gauteng province is progressively laying on sparkling local beneficiation consolidation in the promising Gauteng Industrial Development Zone. De Beers has been investing in South Africa since 1888 and Al Cook, the upbeat new CEO of the De Beers Group, stated unequivocally from the podium during the grand opening of the company’s latest diamond investment that the 135-year-old De Beers is not only honoured to still be “actively” investing in the future of South Africa, but that it is also doing so “confidently”.