DFNI Supplier Survey: Gary Leong, Foreo, Global Travel Retail Director
January 7, 2021 Comments Off on DFNI Supplier Survey: Gary Leong, Foreo, Global Travel Retail Director
“We are continuing to develop the travel exclusive sets for both brands, Foreo and FAQ, slated for release in 2021,” Leong says
As part of the
Gary Leong, Global Travel Retail Director at
Foreo.
The
The pandemic has accelerated the growth of online sales in many markets worldwide, including China, the most important travel retail market. How well is the travel retail business meeting the challenge of e-commerce in your view?
Travel retail is one of the world’s most unique channels. If we’re talking about duty free, for instance, the only person who is qualified to purchase is one that has valid travel documents, making it harder to make quick conversions as compared with e-commerce. However, that does not mean that e-commerce has become a more preferred channel for consumers. Travel retail has already adopted what e-commerce makes more vital; 1) Convenience with online orders 2) Digital content, including social media and live streaming to keep customers engaged, all while maintaining the uniqueness of duty-free, which is, of course, the price.