Food and beverage outlets covered about 10% of the retail space in malls until about three years ago, which has now risen to 20%. Mall operators say they are ready to give more space to eateries. "Food is big business, and it becomes unbeatable when paired with the right ambience. That's precisely what we have done at Dawatpur, the Omaxe Chowk food court," said Mohit Goel, managing director, Omaxe Group.