page, embrace in famy. like they are happy about being infamous. it is like they are telling users, hey, if you want to do something good for us, go shoot up a school because that will make us more infamous. go shoot somewhere up. as long as you are screaming 8 channel had we do it because we are becoming more infamous. >> he said the man running the site is a former united states army veteran, that he runs the site with his son. he is losing money, hallie, in order to run the site. one of the interesting aspects of all of this and what happened with el paso is it illustrates the role of the internet and what you're seeing you can equate, i think with that kind of jihadist terrorist use of the internet to inspire people around the world. there are no borders with the internet. >> right. >> reporter: and no borders with inspiring this kind of violence.