him more than nel media company on the planet. you can ignore some of this stuff if you want. you can tune it out if you want. you can pay attention to whatever you want. journalistically we're showing it to you not because it is all true or okay when you look at the proud boys but because this is part of the larger production of how trump is running for re-election. it is certainly an a television and internet production. consider ho put in charge of his campaign, very interesting. not a washington insider, not even a family member like he likes to do in certain things, no. he took the person in charge of digital from last time and made him in charge of the whole thing. here's what he's saying. >> you know, the president's going to win this. i've always said the president won the first election with his airplane and a cell phone and a twitter account. this time we have to do more mobilization. >> i'm joined by media innovatorer michael hersch horn hon created the concept of