streaming music service and that's what lebron wanted. he didn't want to just be an employee. he wants to be an employer. >> the more he learned, the more james' off court ambitions grew. motivated by his humble beginnings. >> the things he went through with his mom really helped him aspire to be great and to work hard. >> over the years, lrmr partnered with some of the most powerful names in business. >> they hired paul wafter. one of the first things that paul wafter was able to do was link lebron james and warren buffett and let them bond. >> wafter made other powerful connections were james and company. >> paul wafter introduced him to jimmy getting him involved with beats headphones and getting bought by apple for billions of dollars and lebron participated in that sale. >> it was after a trip to an exclusive conference for media