different. there was a very complete picture of 36-year-old rusty sneiderman, the loving husband, father and son who grew up outside cleveland. his mother and father, marilyn and don. >> in your happiest memory, what do you see rusty doing? >> smiling and making you happy and laugh. he was wonderful to be around. >> he was a good kid. he really was. >> but behind that wide grin and nice guy demeanor was a determined and ambitious businessman. rusty had spent time in the corporate world but now he was itching to go the steve jobs route. rusty's wife andrea, more than anyone, understood, and she backed rusty to the hilt when he wanted to folk douse a startup. >> they were really partners in every way, shape and form whether it was in life, whether it was through business ventures.