wing liberal idea. and i think you mentioned south by southwest. there are plenty of small start up tech folks there and vcs who don't love the power that facebook, google and amazon have. so there will be some receptive audience there as well. and her basic idea is, you know, you can't control both a giant platform like google and amazon and facebook do and then dominate what is transacted on the platform as well. so she would essentially separate the platform operators from everything that happens on their platform. and it's big and it's bold and it's going to be difficult to achieve. it would take both big legislation and regulations to go back and break up mergers so it's hard -- >> just stay on that. can you put the tooth paste back in the tube? to say let's break what's app, instagram and facebook, i'm not sure how you value that. because since those acquisitions happened, the value is significantly greater. so while it makes a bold statement -- and she chose a position realistically -- do you actually think something like