nation's largest book distributors, bezos and mckenzie packed up their car and headed to washington state over the 4th of july weekend, 1994. as mckenzie drove, jeff wrote up a preliminary business plan on a laptop. bezos's parents agreed to invest $100,000 in his new venture, a significant chunk of their savings. they would later say they weren't betting on the idea, which they didn't even fully understand, they were betting on jeff. tting on jeff >> coming up. >> the american consumer said, i don't want to go to a mall anymore. i want stuff cheap, i want it fast and i want it delivered to my door and jeff bezos said i'll be the guy to figure it out. sal be the guy to figure it out. sinus congestion and pressure. claritin-d relieves more.