transporter. and you can do amazing things with it. i spins in place. >> in 2001 amazon led all e retailers with $3.1 billion in sales. a huge shift in consumer habit was beginning. online shopping rocketed past department stores and by 2017 was raking in three times as much in sales. >> faster, better, cheaper. consumers like all three of those things. and jeff was able to do it in scale. >> pick what i want. it comes in two days and don't have to worry about parking and crowds. >> i do all my shopping online. i do amazon. >> but bezos had much bigger dreams than conquering retail. thanks to his characteristicic secrecy almost known knew thno bezos was getting serious about space. >> when blue origin was first founded in 2000 it was really