platforms for these types of activities. the troubling allegation here is that one can identify through unexpected means that this is a you sign up for an account on a social media platform. you share information and like and engage thinking you're doing something about a cause you care about. and that information is being exploited on the back end. it doesn't matter where the platform is facebook or instagram. now both owned by the same company. rather, how it's being reused for ad targeting programs in ways the american people haven't understood or appreciated. as specifics, in this example as you heard in your earlier segment, clearly the african american segment was less reported and is going to get the most concentrated focus given the fact that that community in particular was a lot about persuasion but rather convincing them not to vote in many ways. that's a troubling sign for the health of our democracy.