one is a scheduling tool. you say here are my five relyships my send -- >> so january i can schedule things for the entire year? >> and you get 20% off, so roses delivered on valentine's for $36 out the door. that does not exist -- >> forget about $36 out the door. i don't even have to think about it on the week. in in my calendar, set up the flowers every year. >> and it create loyalty. we're not just selling you a product. we have a traditional subscription, once a month is the most popular. in the holiday time frame we see it takes off, because it's an amazing gift. now you're gives mom or your wife or whoever for the whole year. >> the point is well taken. you have to be more. you have to do what you do the very best and give more than anyone else. congratulations to both of you. you both have done amazing jobs