business in texas. >> hello, everybody i'm prescott bush, republican candidate for the united states senate. >> in 1950 prescott bush got into what would become the family business, politics. running for the senate from connecticut. in this early campaign ad, the emphasis was on family. >> i hope all of you have as much fun and happiness in your family life as we do. >> my father was totally honest, totally committed to service, per say. and that inspired me. not just there, but in his whole life. >> prescott bush lost in 1950, but won a senate seat two years later, as reported on election night by nbc's richard harkness. >> prescott bush, mr. bush is a new york investment banker, a partner of april harriman, bush will be in the senate as a