that actually is what the election is going to be about. so whoever the dome cattic nominee is going to have to try to make themselves a personality. it's a personality contest. that is what presidential races are. and "b," litigate donald trump. donald trump is going to make that easy by talk ago lot and doing a lot of things, the media won't be able to not cover. then you're going to have to have a successful litigation. >> litigation on policy. that's the key thing. he's the guy that tried to take health care away. that's actually -- both as a strategy, but also for the country, we should be debating those things. you said this, brian, a nominee best situated to be able to ignore trump is one who commands a media ecosystem apart. >> there's two choices democratic primary voters can pick from in a primary that's about to begin. a no nonsense bland -- in most cases it happens to be white male candidates that the media is thinking about. in column "b," more stridently progressive. the theory is if democratic voters flock to column b, they'll be less strategic. that person may turn off voters in wisconsin and michigan. the bland inoffensive candidate is more likely to be sucked into the vortex, they're not a center of gravity themselves. >> remember who your base is,