i think making that a point when you engage with customers encouraging them to support the small, local business, because we employ people in this community. we're a family-owned business. 98% of small businesses in the retail industry in the u.s. have 50 or fewer employees. 95% only have one location. so emphasizing that uniqueness, emphasizing the commitment. >> we're the ones who support of local baseball team and the ones -- >> little league teams, fire department. school board. all of those things are great ways to engage the community and tell a story. that's what this saul about. storytelling anden gau engageme >> and you are here to talk about shopping small on small business saturday. >> thank you. this week's selfie comes from tamarac, florida. owner and creator of perfume using cristings in the bottles of her fragrances. see them in the picture. a big fan of the show and we