>> jared right out of the gate understood we need to weaponize that data and put it behind trump's message. he started making phone callings to friends and people he knew from around the country that had success online. he allowed me to have a crash course in some of the best marketing techniques across the country. i was ready to soak those in and jared made that possible. >> the team carefully mapped out which message would play in which region. right down to the level of towns, neighborhoods and even city blocks. >> what they were doing was next-level stuff. the technology that brad parts and jared kushner built and ran mostly out of texas was extraordinary. >> one of the numbers i think jared should take credit for as well as a team is hillary clinton only made 66,000 ads on line we made 5.the million. >> as a result of that and the technology the president raised more money online than any other republican has ever raised. >> but it was not enough just to