where the world isn't about huge stadium speeches and barnstormers you're going like this and gesticulating wildly. now that it's a camera in front of your face, kennedy had an enormous advantage. >> kennedy understand how a message had to be delivered, cool is in the eye of the beholder. >> more than anything,it was this connotation of youthful ease. they were very adepartment at creating this notion of a romanticized ideal of what the white house was all about. >> despite the cultivated image, the reality was more complicated. >> the kennedys really had an acute understanding of the importance of a visual. family and playing flag football and on the boats and selling, a very active healthy robust person, when in fact he wasn't. >> the fact is, kennedy had a number of serious illnesses,