and he takes advantage of the media crush and any time he talks or going on television and talk to a report and that phone call is return and that interview is booked and is there there there? if this is all just for show, and the hopes of a attracting investment, this could go away very quickly and be not very impactful at all. >> that is -- good to think about. who is he trying to attract at this moment? this is the first time he's ever done a sitdown with msnbc and we also are looking at midterms where the swing votes are in play, certainly. >> yeah, but steve bannon and his strategy are not going to appeal to swing voters. you saw this in the interview when he mentioned for example that he believes this election will be a referendum on donald trump. if that is the case, then republican candidates are going to be in trouble in places like southern california, up state