he wasn't buying designer brands as proof of tribal membership. he wasn't hunting down elusive products as testament to his cultural cache. for him, it's about accumulation of monopoly money, having the most expensive stuff. on top of his landscaping and everything else, what's so remarkable, after the bookkeeper testified the bottom had dropped out, he was still living at that level. >> when people are buying this kind of merchandise, as the fashion industry well knows, it's not just about, you know, buying a jacket or a suit or an overcoat. it's really about creating a sort of personal public identity. that's whatwe we're really seei