28 others who have banned or limited plastic straws. california and hawaii are exploring statewide policies. the movement took off because of this video which shows a sea turtle with a straw stuck in its nose. now celebrities and athletes have joined the campaign. >> i suck. >> we suck together. >> we all suck. >> reporter: posting on social media with the #stopsucking. >> next time you see a plastic straw like this, say no. >> reporter: more companies are knicksing plastic straws and mcdonald's plans to test alternatives in the u.s. the problem from beach debris to garbage patches in the water is something charles moore sees firsthand. >> we are permanently plasticing and we have to figure out how to deal with it in the best possible way moving forward. >> reporter: back in santa cruz, some places only serve with