that year, high-end fashion designer calvin klein came on the market with a new hybrid style of underwear. the men's boxer brief. now, how to sell it. >> my name's neil kraft, creative director at kraftworks, my ad agency. we were fishing for a way to advertise the underwear. both calvin and i at the same time opened up "rolling stone," we were thinking about what would we do for the ad campaign. we realized there was marky mark in calvin klein underwear. ♪ yo, it's about that time >> marky mark wahlberg, the 21-year-old rapper from boston who rose to fame as part of marky mark and the funky bunch, struck a pose appropriated from hip-hop culture -- pants low and his calvin kleins exposed. >> mark wahlberg is a guy who always embraced hip-hop culture, always.