high that we will succeed. and everything around us, our culture that we've built here runs on that same engine. >> i think we have a real advantage compared to lots of other skin care companies. because we are dermatologists and we're product developers. we've been doing this for a lot of years. and we know how to make products that really work. and i think when you start from that vantage point and put your products and your customers at the forefront of your business, you will be able to figure out how to get those products in the hands of those customers. >> we have launched this second season of our pod cast, been there, built that. and this week, we're talking to the duo we just showed you. katie rodan & cathy fields. they tell me about their big launch event for their company and how it was an enormous flop. and they explain why they made the decision to sell their