that is customer facing, never. and i thing from my perspective, i built a business. a lot of considerations are your biggest build is your feet on the street or sales organization. many times the fastest path is a contract sayles organization. don't do it. don't you want your brand, your permit, our company and what you stand for to be something that you directly own. >> but it is so expensive. >> but it's worth it. be deliberate and build it for your own people. similarly, not only from a sales perspective but even your customer support function, i used to every month spend a day sitting on our phones. >> i do that too. >> a by-the-minute pulse of the company. we outsource them. it is our greatest insight to be nimble, to be responsive to customer needs and frankly to build the best business. >> all right. good to talk to both of you. thank you.