one is called edgy and the other is called elements. >> we don't make just the pieceses we've been making 30 years ago. we make killer new mod pieces. >> annie's daughter, who manages the company's store, says there's now dinner wear people can buy for themselves or things like cheeseboards that they can give as a gift. >> my generation, we're used to seeing fine china, older pieces that we may not identify with. >> a new tag line sustainablely hand crafted in california speaks to 90% of the work that is done by hand. and annie introduced a new logo. >> the fact that these are handmade here in california, not parts coming from other places and assembled here. all of those things. we were not telling that story. >> getting a team to accept any change is a challenge. not everyone wanted to be part