is your dog trying to tell you something? licking, scratching, scooting, and rubbing may be signs of allergic itch, a medical condition that may require treatment. that's why there's prescription apoquel: the revolutionary medicine that's giving millions of dogs the relief they deserve. apoquel goes to the source of the itch to provide relief in as little as 4 hours. woof and apoquel is safe without many of the side effects associated with the use of steroids. apoquel is for the control of itch associated with allergic dermatitis and the control of atopic dermatitis in dogs. do not use apoquel in dogs less than 12 months old or those with serious infections. apoquel may increase the chance of developing serious infections and may cause existing parasitic skin infestations or pre-existing cancers to worsen. do not use in breeding, pregnant, or lactating dogs. most common side effects are vomiting and diarrhea. don't wait. ask your veterinarian about apoquel today. apoquel. it's itch relief worth barking about. bark my gums are irritated. i don't have to worry about that, do i? actually, you do. harmful bacteria lurk just below the gum line,