that's smart for millions of shipments. in this lab, researchers are working with watson to help them find new treatments. that's smart for medicine. at this bank, the world's most encrypted mainframe is helping prevent cybercrime. that's smart for everyone. and in africa, iot sensors and the ibm cloud are protecting endangered animals. that's smart for rhinos. yeah. rhinos. because smart only really matters, when we put it to work- not just for a few of us, but for all of us. let's put smart to work. woman: i stay active by staying in rhythm. and to keep up this pace, i drink boost optimum. boost optimum with 5 in 1 advanced nutrition helps support muscle, energy, bone, normal immune function, and vision. boost optimum. be up for life.