>> they're basic cable. they get a percentage of everyone who signs up. the advertisers aren't the be all and end all. put back up the advertisers again. that is the point. what is the risk tolerance really of a hulu that wants a mainstream audience, the wayfair, johnson & johnson. these are mainstream companies, jenny craig, they're advertising to everyone, not just the base watching the new "roseanne" show or fox news. this model that is infuriating the right, over the moon upset about it, is this the model for activism to look at? >> i think david hogg has shown us how effective it can be. i hope laura ingraham's conveniently timed vacation is as long as her former colleague bill o'reilly's was. i hope it's permanent. aside from these smart advertisers who are fleeing, they're right on a moral account as well, i think twitter should