today. and we have been in this business forever. you can make anything smart and different today. in our straoerbgs the plumbing industry was seen in the '20s and '30s as a commodity industry. and i credit my fore fathers and my father and their generation of leadership for taking this industry and turning it into a more fashion and design-driven industry. so anything can be made into a differentiated unique premium different product. and that's the challenge is to find that opportunity. >> we now have the top two tips you need to know to help you grow your business. katrina is the founder and ceo of boje chocolate. we profiled her on this show. and scott gerber is ceo of the community company and co author of" super connector" stop