years out because that's the only way we can really drive advance development around the technologies and the products we need for the future. we had electronic products in our line for over a decade. this is our first year at cvs because we want to go with the main stage where tech companies were playing. we really see an inflection point of all industry around driving and merging technology into existing products and platforms. there is always a danger for ceos or any leaders to get isolated continue to be told what they want to hear and it is really best to get energy and ideas on the front lines as well as in the market with customers. i spend a lot of my time on the front line in markets and visiting with our team members understanding what we can do better as a company and well,