showing that empathy, we saw it at the cnn town hall. i don't think it helps the nra. >> howard, we have seen this happen, the boycott movements and corporate america is basically so afraid of polarized america, that they all just fall in line. i have a few we can show you, these are ones that just in the last few days have dropped their -- nra membership gives you special issues, a la aaa. and that's a problem for the nra. they have been main streamed for years. >> main streamed and yet somehow under the radar at the same time. what they can't stand is the visibility that they're getting. >> yeah. >> because they operate best with the money and the influence behind the scenes in washington. they don't want stuff to get that public. i think when they -- i think something happened, you talked about contact. >> yeah. >> is changing. contact hypothesis, if you can do it through television, those