is donald trump and it never moves. the evidence that we have of people who are really, really into donald trump, what you call the super base, are people who actually put their money down with donald trump. over time, a lot of those people sued trump soho to the point that he no longer owns it, because they were unhappy with what they called fraudulent business practices, sued trump university, which was a business founded to give business advice that went out of business. and it was a customer base of people who loved donald trump so much, they paid money to go learn from him and found out he wasn't there, because there was no donald trump in class. >> although, that's a little -- i think that a business is different than a cult, which in some sentences -- >> fact check, true. >> so, you know, i think that we'd be better off looking at like the sociology of cults and the god who failed and how apocalyptic cults don't abandon their prophets when the apocalypse fails to appear. i think it's more in many cases a kind of religious devotion or a religious style devotion. but that said, it doesn't have to be all of them.