>> and the reaction was, that's not really a very attractive trait in a woman. someone who has had problems with alcohol. >> she got to be lou grant. that was a big deal. executives in television, the buttons got pushed because those were traditionally male traits. >> you know, sam malone on cheers had come into the bar as a recovering alcoholic. why can't the same thing apply to a woman? >> what cbs said that they would like instead of her being a 40-year-old who was just coming out of betty ford, couldn't she be a 30-year-old who had just come back from a spa. diane says, no. that's not the point. >> it was so exciting to see a woman character be starchy. >> i'm beginning to find your attitude extremely offensive. >> perch and rotate. >> people, they want interesting. they don't want likable.