increase in subscriptions. you know cable news ratings are way higher than they were last year because of trump. >> it is just a good thing. >> it's a bad thing. >> okay. >> for him, it's a bad thing. >> what about for us? >> i think the value the media can have is providing context of the tweets. there is times that white house aides will tell me trump has tweeted things to create distractions or story lines to misdirect the media. and i think the media should not chase the tweets without saying, hey, look, look at the hearings on the hill. it's curious that trump is doing this or look at robert mueller's doing it. i wonder why he's tweeting about "x." it's clear he uses twitter strategically and tactically and the media should not just blindly follow that. >> but if he says i don't get enough credit for what i've done, he is the one who has distracted people from what he has done. >> that's right. but it just seems to me if we focus this certainly -- particularly online posts and sometimes cable news will take a tweet and build a segment around it, build a half hour around it, build a post around it. and that, to me, there is a laziness and there is sort of a dopamine drip, adrenaline rush for people who love it.