>> hi, i'm j.j. ramberg and welcome to "your business." the show dedicated to helping your growing business. talent, hustle, and guts. that's what jenny britonbauer of jenny's ice cream values most in her employees and partners. and that is exactly what got her business through a crisis that could have tanked the company but instead strengthened it. salty caramel, pistachio and honey. is your mouth watering yet? jeni's splendid ice cream with its trademark container is known for its ingredients, and its very unique flavor combinations. >> i want that one. >> it's a brand built on quality. and it's changing the way we think about american ice cream. and, it's not cheap. at about $10 a pint, you pay a premium if you want to experience the distinctive taste