>> sales continue to climb, and both colleen and alex say it's the combination of the founder and the ceo that have gotten them there. >> the founder's perspective is often very different than anybody else's. and it's important to put yourself in their shoes from time to time. we all like to look back and say, were there some things i would do differently? sure. but at the end of the day, i think we did it quite right. all right. now your dog has a toy. your dog is watching tv, and it is time for feeding. and that's why we have you. you're going to be pitching in our elevator. what's the name of your company? >> olly. >> and it's a dog food company. >> yes. e-commerce company. >> all right. and who did you bring along with you here? >> my dog simon. >> is this your taste tester? >> absolutely. he loves every product we make. >> and was he the i thinspirati for the company? >> no, my other doll wg who unfortunately couldn't come today. >> he was busy today.